Robinsons Land Corporation expanded its portfolio of high-quality developments in coveted locations by delivering residential projects that exude modernity, comfort, and sophistication. Envisioned as a game changer, RLC Residences is setting new standards in condominium living and paving the way for Filipinos to live close to the things and the people that matter most.
2020 kicked off with the launch of The Sapphire Bloc’s South Tower, the final building of the four-tower complex at the heart of Ortigas Center’s commercial and business hub. The 44-storey condominium development is equipped with innovative smart home features designed for efficient and convenient city-living.
RLC Residences also launched Sierra Valley Gardens, a sprawling residential area nestled within a large master-planned mixed-use development in Cainta, Rizal. Before the year ended, the project marked significant milestones as it opened a showroom in a nearby community mall, and celebrated its ceremonial groundbreaking alongside key executives, designers and construction partners.
Following the tremendous success of other joint venture projects, RLC Residences forged another promising collaboration with an established international real estate developer – Hongkong Land. The partnership gave rise to The Velaris Residences, an upscale residential tower that combines international design with local expertise for a veritable masterpiece. Exquisitely designed with smart home connectivity and world-class building features, the pilot project under RHK Land Corporation has already become one of the most widely-spoken and highly-acclaimed developments in the metro.
In pursuit of improving customer experience, RLC Residences introduced several digital transformation initiatives to make life easier for homeowners and property investors as they navigate life in the new normal.
myRLC portal, a web-based homeowners’ portal released in the early days of the pandemic lockdown, is designed to address the daily concerns of condominium dwellers. Through the portal, residents can access their billing statements, settle payments, and receive community updates and information whenever, wherever. The myRLC portal is also linked to another RLC innovation, Ring Rob Concierge, an online digital concierge offering household services such as laundry pick-ups, water delivery, housekeeping, and home repairs and maintenance.
Amid disruptions caused by the COVID-19 pandemic, the Residential Division shifted focus to digital marketing to engage interested domestic and foreign buyers. Social media platforms were maximized to showcase RLC’s product offerings through virtual property preview events, audio-visual presentations of various residential projects, and online interviews with industry experts and practitioners. Through these efforts, the Company protected the health and safety of its salesforce, while ensuring productive engagements with both current and prospective homeowners, and new buyers.
The much-awaited City Life Gallery was also unveiled to the public to attract potential buyers to join the RLC Residences community. The grand showroom located in Robinsons Galleria showcases premium units of The Radiance Manila Bay, The Sapphire Bloc, and The Residences at The Westin Manila Sonata Place. Showroom visits were made even more convenient through a series of virtual tours that provide an immersive experience of the properties at the comforts of homes. A few clicks on any computer or smartphone will take potential buyers to their property of choice in an instant.
Proving its resilience in a year of unprecedented challenges, RLC residential projects were recognized in the 2020 Asia Pacific Property Awards. AmiSa Private Residences was named the Best Leisure Development, while Sierra Valley Gardens received the Best Mixed-Use Development award. CIRRUS and SYNC, two relatively new properties in the market, also bagged awards for Best High-Rise Development and Best Residential Development, respectively.
Property Guru Philippines likewise conferred the Best Mid-End Condominium Development award to Sierra Valley Gardens, and the highly commended High-Rise Development award to The Westin Manila Sonata Place.
As one of the most trusted real estate companies in the Philippines, RLC’s Residential Division maintains its commitment to building beautiful, well-designed homes for the growing market of young professionals, start-up families, and property investors who dream of owning a Robinsons Land residence.
The company is set to launch two of its much-awaited residential projects. The Y Tower of SYNC in Pasig City and the remaining residential buildings of Sierra Valley Gardens in Cainta, Rizal will soon be welcoming prospective investors. These exciting milestones are expected to jumpstart strong investor relationships.
RLC Residences will continue to raise the game in residential development with breakthrough concepts envisioned to empower mobility and productivity in live-work-play communities. It plans to introduce these fresh perspectives through multiple media marketing channels, including high-visibility billboards in the main thoroughfares of Metro Manila, and three of the largest property listing sites.
With 26 years of real estate experience, Robinsons Homes has established a solid track record of building master-planned subdivisions. From its first residential subdivision built in Antipolo, the brand now showcases over 39 quality enclaves nationwide.
It was a banner year for Robinsons Homes as it achieved its highest reservation sales to date despite business disruption and economic uncertainties. Highlighting its existing portfolio of horizontal projects featuring expansive outdoor areas and abundant green spaces, it captured renewed customer interest for residential developments near Metro Manila, such as Terrazo at Robinsons Vineyard, Brighton Baliwag, and Phase 2 of Springdale at Pueblo Angono.
As more and more Filipinos turned to digital channels, Robinsons Homes likewise made further investments in technological resources and skills trainings to accelerate digital adoption. The division’s brand ambassadors and salesforce teams consistently engaged with customers through online client presentations, and virtual site viewings. Robinsons Homes also expanded its payment options to include online credit card transactions and auto-debit arrangements. These initiatives combined to create a safe and convenient business environment for customers and shareholders.
This year also marked the Company’s first foray into the luxury horizontal property market with Forbes Estates Lipa. Crafted with attention to both design and function, the 21-hectare development is the only residential property in Lipa featuring underground utilities for a distinct, luxurious ambience. It likewise boasts of lush and viridescent landscapes that create an oasis of relaxation in the middle of a bustling city. At the center of the enclave sits The Forbes Club, a 1-hectare central amenity area with ballrooms, jogging paths, swimming pool, basketball and tennis courts, and a children’s play area. Alongside these, future homeowners will still enjoy the conveniences of city living with the subdivision’s close proximity to Robinsons Place Lipa, a full-service shopping mall, and the soon-to-open The Veranda, a community lifestyle center.
Robinsons Homes is driven to provide ideal homes for families to start the good life. Encouraged by its achievements this 2020, it plans to expand its footprint to preferred regional locations and to develop more affordable and mid-cost house-and-lot packages. In parallel, digital solutions aimed at improving customer experiences will continue to be explored and rolled out. As Robinsons Homes looks forward to brighter days ahead, it will stay true to its philosophy of building pamana developments of enduring value for Filipino families.