Robinsons Hotels & Resorts aims to become the country’s leading hotel group with the widest variety of brands and formats, and the most diverse geographical reach. Its growing portfolio spans three categories: international branded hotels, boutique city hotels, and essential service value hotels.
Comprising the international branded hotels category are Crowne Plaza Manila Galleria, Holiday Inn Galleria, and Dusit Thani Mactan Cebu. With a combined total of 548 rooms, our Crowne Plaza and Holiday Inn hotels continue to be key hospitality players in the Ortigas Central Business District. The upper upscale Crowne Plaza offers one of the largest meetings and conventions facilities in Manila with over 34,000 square foot of banquet space spread over 20 meeting rooms. While the midscale, full-service Holiday Inn features on-site business centers. Dusit Thani Mactan Cebu, RLC’s first foray into the luxury resort niche, is the latest addition to the Company’s roster of international branded hotels. The resort sits at the northern tip of Punta Engano Peninsula and boasts of stunning views, stylish rooms and suites, elegant Meetings, Incentives, Conferences, and Exhibitions (MICE) facilities, and luxurious amenities. Every stay is made even more memorable with its array of fine, casual, and creative dining selections and five-star guest service. Managed by Dusit Thani International, the brand offers 272 hotel rooms across three towers.
Summit Hotels and Resorts, under the boutique city hotels category, caters to contemporary business and leisure travelers. It offers expansive MICE facilities, modern sports and pool amenities, and full-service restaurants. In line with its promise of creating enriching moments with every stay, Summit Hotels and Resorts elevates the guest experience to new heights with its personable brand of service, energetic vibe, and a spirited environment.
Go Hotels, on the other hand, the Philippines’ largest chain in the essential service value hotel sector, is designed for smart and on-the-go business travelers looking for comfortable, yet affordable accommodations. It provides high quality hotel essentials and services at a base room rate and offers guests the option to add on services and amenities as needed.
In light of unprecedented challenges that confronted the hospitality and tourism industries, Robinsons Hotels & Resorts made substantial changes to its business model and operations, and introduced new product concepts. The goal was not only to survive the uncertain ongoing impact of the global pandemic, but to ensure operational sustainability for the benefit of valued guests, employees, and stakeholders.
Summit Hotels & Resorts and Go Hotels, the company’s homegrown hotel brands, implemented the Circle of Clean Program with elevated standards of hygiene and cleanliness based on the new normal protocols recommended by the World Health Organization and the Department of Health. Prioritizing safety, health, and well-being, Robinsons Hotels & Resorts rigorously enforced the comprehensive sanitation program to assure guests of worry-free stays. It also launched Hotel Care Packages, in partnership with The Medical City, to offer the convenience of availing antigen or RT-PCR test kits alongside full board accommodations.
To sustain business operations amid community quarantines and large-scale travel restrictions, Robinsons Hotels & Resorts pivoted from its usual hotel business-leisure accommodation offerings and developed innovative products. Just-Got-Home was launched for urban professionals looking for affordable and convenient “home-away-from-home” accommodations near their offices. Select hotels were also repurposed to create Working-On-the-Go Private Offices for the growing work-at-home population. Inclusive of WiFi access, free cleaning services, and essential utilities, the product offers privacy, increased work productivity, and the conveniences afforded by the remote work arrangement.
Meanwhile, digital solutions were also rolled out to complement the efforts aimed at ensuring guest safety and convenience. These include contactless hotel check-ins, an online ordering system for room add-ons, online health declaration forms, and the introduction of cashless payment options.
Despite market disruptions, Robinsons Hotels & Resorts completed the renovation of one of its premier restaurants – Xin Tian Di – in Crowne Plaza Manila Galleria. Unveiled in December 2020, the contemporary Chinese restaurant welcomes guests to a brighter, more vibrant dining space with modern aesthetics and accents of graphic murals and blue pottery. Other refresh and renovation works across other hotels have been scheduled in line with the gradual resumption of economic activities and the expected recovery of the tourism industry.
Meanwhile, Summit Hotels & Resorts and Go Hotels properties continue to receive commendations from prestigious institutions. In 2020, Summit Galleria Cebu was conferred the Travelers’ Choice Award by Trip Advisor, while Summit Ridge Tagaytay and Summit Tacloban both received Customer Review Awards from Agoda.
2020 will go down as one of the most challenging years for Robinsons Hotels & Resorts. In spite of this, it strengthened its growth vision with a promise to uphold quality customer service and offer world-class hospitality and leisure experiences to its guests.
As of year-end 2020, RLC has twenty (20) hotels located in strategic metropolitan and urbanized locations. The current portfolio consists of eleven (11) Go Hotels, six (6) Summit Hotels and three (3) international deluxe brands, in addition to four (4) franchised Go Hotels, with a system-wide total of 3,992 operational rooms.
Robinsons Hotels and Resorts is slated to open Summit Hotel Naga, Go Hotels Naga, Go Hotels Tuguegarao, and Grand Summit Hotel General Santos City in 2021. These new hotels will add more than 300 operational rooms to the total hospitality portfolio. Other major developments in the pipeline include Westin Manila Sonata Hotel, Fili Hotel and NuStar Hotel in Cebu, and Fili Hotel Bridgetowne.
