The RLove Program spearheads various social welfare and advocacy projects through philanthropy, volunteerism, and partnerships. It supports meaningful causes in pursuit of enriching lives and shaping a better future for communities in which Robinsons Land Corporation (RLC) operates.
Employee volunteerism and engagement are at the core of the RLove Corporate Social Responsibility (CSR) model. Time, skills, and material resources are shared as a concrete expression of the commitment to uplift communities and to initiate transformative social change.
Despite imposed limitations on mobility and physical gatherings, RLove continued the work of reaching out to communities in need without compromising the safety of its employee volunteers. A total of 146 volunteer hours were rendered to handle the skeletal work required to successfully implement its projects.
To respond to the different needs of the Filipino community, a variety of social welfare projects were implemented in line with established priority causes: Disaster Response, Health and Nutrition, Child Welfare and Education, and Community Development and Social Involvement. This year, the RLove program provided assistance to 48 partner beneficiary groups – majority of which were significantly affected by the onslaught of the unprecedented health crisis and multiple natural disasters and calamities. To expand reach and maximize the impact of its efforts, RLove strengthened its partnerships with national agencies, and both local and international civil society organizations.
In times of crises that impact jobs and livelihoods, immediate aid and support make a huge difference in helping alleviate the struggles of disadvantaged populations. This year, RLove actively took part in extending emergency assistance to address the most urgent humanitarian needs in light of natural calamities and the global pandemic.
A total of 62 relief operations were organized in coordination with respective local and provincial government units of various communities. 31 of those were mobilized in relation to the COVID-19 pandemic, 29 for typhoon victims, and 2 for the displaced families of the Taal Volcano eruption.
The ongoing pandemic has likewise had profound implications on public health, nutrition, and food security. In response to these unprecedented challenges, RLove launched several relief operations to provide communities with much needed food and hygiene supplies.
Through its COVID-19 donation drives, RLove distributed food relief packs, personal protective gears, such as face masks and PPEs, and Robinsons gift certificates for the purchase of basic needs and essentials. Beneficiaries included Philippine General Hospital, Bicol Medical Center, St. John Hospital, NICC Doctors Hospital, Mother Seton Hospital, Cebu City Medical Center, Center for Migrant Advocacy, Capiz Emmanuel Hospital, Capiz Rehabilitation Center, Vicente Sotto Memorial Hospital, Bureau of Fire & Protection, St Anthony College Hospital, Philippine National Police-Bacolod, City Social Welfare & Development-Iligan, and different transport groups and local government units.
Similarly, after devastating typhoons struck Camarines Sur, Cagayan, Bulacan, Isabela and Batangas, RLove organized emergency relief operations and distributed food packs, sanitation products, and blankets to the affected barangays. A total of 9,610 Filipinos received aid across a series of relief operations that targeted to address the lack of basic essentials for proper health and nutrition.
Through Robinsons Galleria Cebu, RLove extended assistance to the teachers of Carreta Elementary School in Cebu by providing a 20 square meter space used as a compilation center for module preparation to support the shift to modular distance learning.
RLove will continue to take an active part in the improvement of learning facilities through the Department of Education’s Brigada Eskwela project and Adopt-a-School program once face-to-face learning resumes.
RLove is committed to preserve the environment and to take action to minimize RLC’s environmental footprint.
In line with this, Robinsons Malls General Trias and Las Piñas partnered with the United States Agency for International Development (USAID) for the Solid Waste Management Project. A solid waste management scheme was implemented to turn residual plastics into useable items such as garbage bins, chairs, and tables. Applying the circular economy model for sustainable waste management, the project diverts generated wastes that would have leaked to nature and brings them back to circularity, thereby reducing trash. RLove plans to roll this out in every Robinsons mall to further contribute to the fulfillment of its environmental sustainability goals.
To further promote a circular economy, Robinsons Forum organized the Caritas Donation Drive where lost and found items may be donated. The assortment of clothes, books, toys, bags, and umbrellas gathered through the project will be used to fund the various programs of Caritas Manila for the poor.
RLC also hosted Locally Sourced in 32 malls nationwide to promote sustainable businesses. Executed in partnership with the Department of Agriculture, the series of exhibits showcased products from local entrepreneurs who integrate environment-friendly practices in their business operations to minimize carbon footprint.