Robinsons Malls is reinventing the mall experience to become the country’s preferred shopping, dining, and leisure destination. Amid the ongoing COVID-19 pandemic, the Company continued to implement strict safety protocols and introduce digital innovations to cater to evolving needs and expectations. It also welcomed new store concepts and launched exciting mall attractions to better serve its patrons.
With the growing demand for differentiated and unique lifestyle experiences, Robinsons Malls rolled out various initiatives that are attuned to the new reality. It launched its Park and Dine service for safe and convenient dining, allowing customers to order food from their favorite restaurants and enjoy them in their own cars. Aside from this, more Robinsons malls opened al fresco areas to support partner tenants and provide customers a worry-free outdoor dining experience. Select Robinsons malls also hosted food fairs, including the foodie-favorite Mercato Centrale.
In addition, Robinsons Malls introduced new amenities and attractions for modern-day shoppers and families. Available mall spaces and parking areas were converted into Active Lifestyle Zones for both fitness aficionados and sports enthusiasts. The one-stop outdoor lifestyle hub features an expansive playground for skating, karting, running, and dirt biking. It also has a Pet Park equipped with obstacles and big play areas for every pet owner’s favorite shopping companion – their adorable furbabies.
Public sector partnerships likewise transitioned to more expansive ways of serving communities. In support of the country’s fight against the COVID-19 pandemic, Robinsons Malls set up inoculation centers in 38 of its malls for the vaccination programs of both local government units and the private sector. It likewise pursued partnerships with various government agencies to bring more services closer to every Filipino. Through the expansion of its Lingkod Pinoy Center, Robinsons Malls opened satellite registration sites in over 40 of its malls for voter registration and national ID registration. Other partnership programs include the launch of drive-thru saliva collection sites with Philippine Red Cross, the opening of off-site passport processing centers with the Department of Foreign Affairs, and hosting of Bureau of Quarantine offices for Overseas Filipino Works and travelers.
In 2021, the Company shifted from the conventional value-exchange model of brand collaborations to more impactful, engagement-driven partnerships. Some of its widely talked about campaigns include the promotion of Netflix’s Squid Game through a 10-foot moving doll display in Robinsons Galleria Ortigas and the partnership with TikTok for better content creation experience. Robinsons Malls also signed up Ben&Ben as its new brand ambassador and kicked off the collaboration with a Christmas campaign jingle.
Robinsons Malls strengthened its portfolio and responded to ever-changing customer expectations with the opening of Robinsons Place La Union and the expansion of its mall in Dumaguete.
Strategically situated in the city of San Fernando, Robinsons Place La Union formally opened to the public in September 2021. The 4-level mall, the biggest in La Union, is an all-in-one lifestyle center featuring an expansive food hall, a well-curated mix of retail shops and wellness centers, and ultra-modern cinemas. Meanwhile, the expansion of Robinsons Place Dumaguete was completed in December 2021 to the delight of Negrenses who welcomed the addition of fresh retail and F&B concepts.
In 2022, Robinsons Malls is slated to open Robinsons Place Gapan in the province of Nueva Ecija and to expand its existing mall in Antipolo.
In 2021, the Company shifted from the conventional value-exchange model of brand collaborations to more impactful, engagement-driven partnerships. Some of its widely talked about campaigns include the promotion of Netflix’s Squid Game through a 10-foot moving doll display in Robinsons Galleria Ortigas and the partnership with TikTok for better content creation experience. Robinsons Malls also signed up Ben&Ben as its new brand ambassador and kicked off the collaboration with a Christmas campaign jingle.
Public sector partnerships likewise transitioned to more expansive ways of serving communities. In support of the country’s fight against the COVID-19 pandemic, Robinsons Malls set up inoculation centers in 38 of its malls for the vaccination programs of both local government units and the private sector. It likewise pursued partnerships with various government agencies to bring more services closer to every Filipino. Through the expansion of its Lingkod Pinoy Center, Robinsons Malls opened satellite registration sites in over 40 of its malls for voter registration and national ID registration. Other partnership programs include the launch of drive-thru saliva collection sites with Philippine Red Cross, the opening of off-site passport processing centers with the Department of Foreign Affairs, and hosting of Bureau of Quarantine offices for Overseas Filipino Works and travelers.
Robinsons Malls strengthened its portfolio and responded to ever-changing customer expectations with the opening of Robinsons Place La Union and the expansion of its mall in Dumaguete.
Strategically situated in the city of San Fernando, Robinsons Place La Union formally opened to the public in September 2021. The 4-level mall, the biggest in La Union, is an all-in-one lifestyle center featuring an expansive food hall, a well-curated mix of retail shops and wellness centers, and ultra-modern cinemas. Meanwhile, the expansion of Robinsons Place Dumaguete was completed in December 2021 to the delight of Negrenses who welcomed the addition of fresh retail and F&B concepts.
In 2022, Robinsons Malls is slated to open Robinsons Place Gapan in the province of Nueva Ecija and to expand its existing mall in Antipolo.
On the digital front, the Company ramped up its efforts to improve the experience of both customers and partner tenants through new technologies and online platforms. Before the year closed, it launched the beta version of the RMalls+ mobile application. RMalls+ is Robinsons Malls’ go-to app for exclusive deals and discounts, special offers and promotions, and free access to mall services and events. Through the app, customers can easily browse through available stores, find their contact information, purchase e-gift certificates, and book Movieworld tickets.
Moreover, Robinsons Malls continues to establish its online presence with MallDash, an e- commerce site featuring the products of Robinsons Malls’ tenants in one platform. In 2021, MallDash was rolled out to four malls - Robinsons Magnolia, Robinsons Place Las Piñas, Robinsons Place Antipolo, and Robinsons Place Ilocos - providing customers access to a contactless, fast, and convenient shopping service.
For its partner tenants, the Company introduced a new web-based Tenants Portal. It offers easy access to mall information, and a convenient way to submit service requests and view billing statements. The Tenant Portal has gone live in 52 malls nationwide.
Robinsons Malls is committed to stay focused and passionate in delivering seamless and innovative experiences. It will continue to build modern lifestyle destinations, where families can come together safely and create special moments that last.