Against all odds, RLC Residences marked a breakthrough year as it redesigned Filipino lifestyle through award-winning residential developments and innovative home upgrades.
Signaling its evolution in the industry after three decades of growth and expansion, Robinsons Land Corporation (RLC) launched its new residential brand - RLC Residences.
RLC Residences continues the legacy of building beautiful, well-designed homes and takes it further with the commitment to provide elegant, convenient living experiences for the modern Filipino. This promise is fittingly embodied by its brand ambassador, Heart Evangelista.
The stronger and bolder RLC Residences seeks to cater to a new generation of homeowners empowered to “Raise, Live, and Connect”. The brand raises the bar in all facets of homebuilding through its line-up of world-class developments designed by globally-recognized firms, with luxurious lobbies and living spaces. It also offers smart home solutions, work-from-home nooks, or innovative storage spaces to enable homeowners to live smart and productive. Lastly, with properties strategically situated at the heart of the city or in mixed-use developments, RLC Residences allows customers to stay connected with loved ones and enjoy precious bonding moments in each of the project’s rest and recreational amenities.
RLC Residences went full blast with its intensified marketing and communication efforts to introduce its new brand to the public. The brand dominated the out-of-home (OOH) territory with numerous billboards and OOH materials strategically mounted in key areas in Metro Manila. RLC Residences also worked alongside brand ambassadors, key opinion leaders, and social media influencers to communicate its brand promise to potential clients.
Building on the momentum of its successful rebranding, RLC Residences launched two new projects - SYNC Y Tower and Woodsville Crest Oak.
SYNC-Y Tower, the second of four SYNC towers situated along C5 Road in Bagong Ilog, Pasig City, features a number of studio and one-bedroom units. It boasts of well-crafted home spaces and curated areas suitable for work and play. The development also houses a wide variety of leisure, fitness and recreational amenities that are exclusively available to unit owners.
On the other hand, Woodsville Crest Oak, the first tower of the project within the Woodsville Complex in Parañaque, is a modern oasis nestled within a picturesque, lush development. It seamlessly blends urban living with nature through various outdoor amenities on verdant landscapes. While rest and relaxation are within reach, every unit is also equipped with smart home features designed to empower fast-paced lifestyles. Homeowners and tenants can now control their devices and appliances using an exclusive mobile app. On top of these, all units include built-in pantries in the kitchens, additional storage facilities, bath upgrades, and dedicated areas for working or studying from home.
Amid the brand’s evolution, RLC Residences is keeping customers at the core of its business. This year, the Company forged partnerships to provide value-adding services to buyers and homeowners. In partnership with Lalamove, it launched the RLC Movers program, providing qualified buyers free trucking services for the transfer of belongings to their new units. In addition, RLC Residences partnered with Humble Sustainability, an award-winning circular economy start-up, for its “Minimize Waste, Maximize Space” campaign. This initiative encourages responsible decluttering and serves as an environment- friendly space-saving solution for homeowners and tenants.
Moreover, RLC Residences mobilized various efforts to aid distressed communities in Cebu following the devastating impact of Super Typhoon Odette. In partnership with JG Summit Holdings, Universal Robina Corporation, and Cebu Pacific, relief packs were distributed to affected residents and employees. The team also secured diesel for generator sets, and conducted clearing operations and repairs across RLC’s condominium properties. For buyers in typhoon-stricken areas, penalties and interests for late payment were waived.
RLC Residences and its roster of impressive developments amassed multiple recognitions from local and international real estate award-giving bodies. FIABCI Philippines hailed The Magnolia Residences and AmiSa Private Residences as recipients of the Gold Award for High-Rise Residential Category in NCR and Visayas during the 2021 Property and Real Estate Excellence Awards. In the same event, RLC President and CEO Frederick Go was conferred the Prix D’Excellence Award for Property Man of the Year.
In the DOT Property Awards, RLC was selected as Developer of the Year, while The Residences at The Westin Manila Sonata Place was awarded Best Luxury Condominium and Sierra Valley Gardens as the Best Mid-Rise Condominium Development.
Standout properties in and out of the Metro were also honored at the 9th PropertyGuru Philippine Property Awards. The Magnolia Residences won the distinction for Best Mega Mixed-Use Architectural Design and received the Country Winner recognition at the PropertyGuru Asia Property Awards. RLC Residences likewise garnered Special Recognitions in ESG (Environmental, Social, and Governance), and Sustainable Design and Construction for its green practices and initiatives, such as community service, waste management, and incorporation of eco-friendly design features. The Sapphire Bloc, Galleria Residences, The Residences at The Westin Manila Sonata Place, and SYNC also took home highly commended awards in the design and development categories.
As one of the most trusted real estate companies in the Philippines, RLC Residences is guided by its purpose of building beautiful, well-designed homes for the growing market of young professionals,modern families, and property investors who dream of owning a Robinsons Land residence.
The Company is set to launch three of its much-awaited residential projects – the 4th tower of AmiSa Private Residences in Mactan, Cebu, the Pine Building of Woodsville Crest in Parañaque, and Sierra Valley Gardens Building 3 in Cainta, Rizal. These projects will feature RLC Residences’ signature home upgrades to empower more and more Filipinos to live their best lives.
Robinsons Homes marked another banner year as it set a new record for its highest reservation sales to date.
At the forefront of this success is Springdale II at Pueblo Angono, a serene sanctuary ideal for startup families located at the heart of Rizal’s artistic municipality. This 4.9-hectare modern contemporary haven sustained its appeal to new homeowners with its accessibility to the metro, exciting amenities, and secured facilities. In addition, Brighton Baliwag, a contemporary Mediterranean-inspired subdivision in Bulacan, further gained momentum this year. This sprawling 15-hectare enclave is thoughtfully designed to bring style and comfort together, with generously-sized lots and a wide array of lush lifestyle amenities.
Digital innovation efforts complemented the strength of the Company’s portfolio, delivering improved customer service and experience. Virtual reality tours and digital live events served as online mediums to facilitate better interaction and to provide clients a visual image of the properties. Furthermore, Robinsons Homes developed an online booking system and set up contactless payment channels for easy and efficient end-to-end transactions.
Notwithstanding the challenges caused by the pandemic, Robinsons Homes further strengthened its portfolio with the completion of three (3) quality residential enclaves, namely Hanalei Heights in Ilocos Norte, Springdale Phase 1 at Pueblo Angono in Rizal, and Brighton Puerto Princesa in Palawan. It likewise made significant progress in the construction and development of its ongoing projects. Forbes Estates Lipa, Robinsons Land’s first venture into luxury horizontal developments, is progressing within prescribed timelines. Leasing and construction activities for its commercial development, Veranda Lipa, are already under way.
Robinsons Homes also introduced a new product offering to fulfill the increasing customer demand for more spacious living. The Chicago House Model, first launched in Terrazo at Robinsons Vineyard in Dasmariñas, Cavite, is a 2-storey, 3-bedroom home, ideal for growing families.
Looking ahead, there will be no signs of slowing down for Robinsons Homes. It plans to build on its strong momentum with the launch of new developments in growth areas, such as Batangas and Bulacan.
With its extensive geographical reach from Ilocos Norte to South Cotabato, Robinsons Homes commits to continue providing ideal homes for Filipinos to live the good life. It aims to drive innovation and growth by incorporating sustainable features in its design and exploring digital capabilities to elevate the customer experience. As Robinsons Homes looks forward to brighter days ahead, it will stay true to its philosophy of building pamana developments of enduring value for Filipino families.