Robinsons Land Foundation, Inc
Incorporated in 2020 for the furtherance of RLC's community projects and other corporate social activities. RLFI focuses on Disaster Response, Community Development, Health & Nutrition, and Child Welfare & Education.
Incorporated in 2020 for the furtherance of RLC's community projects and other corporate social activities. RLFI focuses on Disaster Response, Community Development, Health & Nutrition, and Child Welfare & Education.
Robinsons Malls’ The Gift of Change (TGOC), a program under Robinsons Land Foundation Inc. (RLFI), is an ongoing coin bank donation campaign that encourages shoppers to donate their loose change. Its primary goal is to support underserved communities through its various initiatives focused on health, wellness, and community development. TGOC continues to reach out and serve communities through its various projects including The Gift of Sight, Bike for Change, Relief Operations, “Pailaw sa Barangay”, “Binyagang Bayan”, “Libreng Bakuna” (Free Vaccination) and The Gift of heART.
As the country continues to battle the onslaught of calamities amidst the pandemic, The Gift of Change implemented a coordinated response and extended immediate assistance to provide for basic needs. TGOC worked in solidarity with local government units and agencies to reach out to the most vulnerable and hardest-hit communities.
The ongoing COVID-19 pandemic continues to strain the country’s health, social, and economic systems. Community lockdowns, movement restrictions, and business disruptions have taken a heavy toll on the daily lives of the poor and marginalized. As such, the Gift of Change worked hand-in-hand with the public sector to augment the national and local governments’ comprehensive efforts to deliver immediate assistance, while ensuring health and safety.
Robinsons Malls, through TGOC, donated 750 food packs to various communities in Malabon, San Fernando Pampanga and Imus Cavite. These food packs were distributed to local residents suffering from hunger and poverty.
In addition, when Pavia’s Philippine National Police (PNP) launched “Sikad Kontra Kriminalidad, Sikad Kontra COVID-19, Sikad Kontra Aksidente sa Dalan”, Robinsons Place Pavia immediately donated seven (7) units of bicycles. Through this humble donation, PNP Pavia was able to strengthen police presence, intensify social investigation and the anti-criminality campaign, as well as promote the health benefits of cycling to its personnel.
The eruption of the Taal Volcano has affected hundreds of families residing in Cavite and even areas of Batangas. To help affected and displaced families, The Gift of Change immediately extended aid and assistance on the ground. Over 400 families received food items, potable drinking water, hygiene supplies, clothes, and other essentials.
Meanwhile, as part of its animal welfare advocacy, Robinsons Malls launched Happy Pets Club (HPC), a program that promotes responsible pet parenting. This year, HPC through The Gift of Change, reinforced its commitment and forged partnerships with two of the country’s well- established Pet Advocacy Groups – Animal Kingdom Foundation (AKF) and Pawssion Project.
Together with AKF and Pawssion Project, HPC sponsored spaying and neutering activities to help protect pets against serious health and behavioral problems. Robinsons Luisita hosted Animal Kingdom’s low-cost Spay and Neuter activity benefitting 40 local dogs and 96 cats of indigent pet owners from the community of Brgy. San Miguel, in Tarlac City. Meanwhile, Robinsons Galleria subsidized the sterilization of rescue animals from Pawssion Project’s shelters. The ceremonial turn-over of donation was made even more special as Robinsons Galleria pledged to sponsor a senior dog named Lolo Simba, making sure his daily needs and rehabilitation expenses are taken care of while waiting to be adopted.
Robinsons Luisita in Capas, Tarlac, officially launched its Happy Pets Club with a celebration for a cause - A Free Spay and Neuter event for Aspins, Puspins and rescues. The event was graced by (L-R) Robinsons Malls Regional Marketing Manager Vicente Mallapre III, Animal Kingdom Foundation (AKF) Program Director Atty. Heidi M. Caguioa, AKF Strategy and Development Lead Tristan Mapanao, and AKF Ambassadog Sherluck (center).
RLC Corporate Public Relations Director Roseann C. Villegas (right) presents Pawssion Project Founder Malou Perez a humble check donation from Robinsons Malls through its Happy Pets Club program. The donation aims to subsidize sterilization surgery for shelter cats and dogs.
Robinsons Malls closed the year with its Tuloy na Tuloy Pa Rin ang Pasko Christmas campaign. Robinsons Malls, through TGOC, reached out to vulnerable groups to share the warmth and joy of the season.
During the Tree Lighting Event held in the city of Manila, Robinsons Malls donated Noche Buena packages and sacks of rice to fifty (50) displaced jeepney drivers in Manila to make their family celebrations joyful and memorable.
Through The Gift of Sight project, Robinsons Starmills Pampanga provided free eye screenings and checkups to over eighty (80) bus drivers, and gifted each of them a pair of prescription eyeglasses and a chance to see the world clearly once again.