Robinsons Land Foundation, Inc
Incorporated in 2020 for the furtherance of RLC's community projects and other corporate social activities. RLFI focuses on Disaster Response, Community Development, Health & Nutrition, and Child Welfare & Education.
Incorporated in 2020 for the furtherance of RLC's community projects and other corporate social activities. RLFI focuses on Disaster Response, Community Development, Health & Nutrition, and Child Welfare & Education.
The RLove Program spearheads various social welfare and advocacy projects through philanthropy, volunteerism, and partnerships. It supports meaningful causes in pursuit of enriching lives and shaping a better future for communities in which Robinsons Land Corporation (RLC) operates.
Employee volunteerism and engagement are at the core of the RLove Corporate Social Responsibility (CSR) model. Time, skills, and material resources are shared as a concrete expression of the commitment to uplift communities and to initiate transformative social change.
RLove continued the work of reaching out to communities in need without compromising the safety of its employee volunteers during the pandemic. Over 1,000 volunteer hours were rendered to handle the work required to successfully implement its projects. To expand reach and maximize the impact of its efforts, RLove partnered with local government units (LGUs), local & international civil society organizations, government agencies, associations, cooperatives and various other groups.
In 2021, the RLove program extended aid and assistance to 131 partner beneficiary groups.
In times of crises that impact jobs and livelihoods, immediate aid and support make a huge difference in alleviating the plight of disadvantaged populations. This year, the RLove program actively took part in extending emergency assistance to address the most urgent humanitarian needs in light of natural calamities and the global pandemic.
This year, a total of 48 relief operations were organized in coordination with both local and provincial government units. 26 of those were mobilized in relation to the COVID-19 pandemic, with food and healthcare items given to over 7 thousand beneficiaries, 21 were for typhoon victims, and 1 for those affected by the fire incident at the Philippine General Hospital.
The ongoing pandemic has had profound implications on public health, nutrition, and food security. In light of these unprecedented challenges, RLove launched several initiatives to provide much needed support and assistance to the most vulnerable communities.
This year, RLove pursued the Adopt-a-Community Project, together with RLC’s Office Buildings Division, through month-long feeding programs for chosen ultra-poor communities in Bacolod, Roxas and Cebu. In partnership with International Care Ministries, over 8,000 meal packs containing rice, soy, dried fruits and vegetables were distributed to over 500 individuals who received much needed nutrition and nourishment. Robinsons Hotels & Resorts, in partnership with Thrive Global Initiative, likewise carried out a feeding program through RHR Meals-to-Go, which provided 200 individuals in the Smokey Mountain Community with healthy meal packs.
Furthermore, RLC supported the Philippine National Red Cross’ (PNRC) bloodletting drive through a series of blood donation activities in 6 of its Robinsons Malls. This partnership with PNRC enabled more people to provide immediate help to those in urgent need of blood transfusions, especially during this pandemic.
Recognizing the critical role that education plays in the growth of a nation, RLC actively participates in the Department of Education’s Brigada Eskwela project. In 2021, RLove assisted 26 public schools across the country through the donation of school supplies, bond papers for module-preparation, disinfectant alcohols and face masks. It also joined the Gokongwei Brothers Foundation (GBF) in the launch of “Juan Community” in Abkasa National High School in Bacolod. Inspired by its mission to contribute to nation building through education, the group donated a risograph printer and bond papers to enable teachers to prepare modules for over 300 students. Sim cards were also donated to the students to aide in their online learning during the pandemic.
RLC further drives positive social change by promoting local employment opportunities and development in the communities in which it operates. It endeavors to create value that matters to all stakeholders through programs that help improve quality of life. Furthermore, RLC supported the Philippine National Red Cross’ (PNRC) bloodletting drive through a series of blood donation activities in 6 of its Robinsons Malls. This partnership with PNRC enabled more people to provide immediate help to those in urgent need of blood transfusions, especially during this pandemic.
Robinsons Malls amplified its efforts to serve a larger community through its stronger partnerships with both national and local government agencies. The Lingkod Pinoy Centers located in different malls nationwide expanded to more services that provided safe, easy, and convenient access to government services and priority programs. Committed to strengthening the fight against COVID-19, Robinsons Malls made available 38 locations for various LGUs to hold both adult and pediatric vaccination drives. So far, over 2 million doses have been administered in these mall vaccination sites. In addition, Robinsons Malls opened 44 COMELEC voter registration sites, 42 Philippine Statistics Authority national ID registration sites, 5 DFA passport processing centers, 19 Philippine National Red Cross drive-thru saliva collection sites and 3 Bureau of Quarantine yellow card issuance sites in select malls nationwide.
Moreover, RLove’s Adopt-A-Community project provided 4-month livelihood programs to chosen “ultra-poor” communities in Bacolod, Roxas and Cebu cities. The sponsored communities were taught various livelihood, health & values lessons, and encouraged to try different livelihood opportunities and start a savings groups out of the income they earned. Through this project, 112 families were given access to sustainable sources of income.
RLove, in partnership with De La Salle University’s National Service Training Program (NSTP) Department, also provided “RLove Foodcarts” to Samahan ng Mamamayan sa Bagbag Tullahan Housing Cooperative composed of individuals displaced by the pandemic. The food carts, which may be used to sell various food products, provide them access to a more sustainable source of livelihood.
