The Gokongwei Group is expanding its upscale and ultra-luxury hotel portfolio with a P 10-billion investment.

This will add more than 990 room keys to its offerings, Robinsons Land Corp. (RLC) said in a disclosure to the stock exchange Thursday.

The plans include launching the ultra-luxury hotel ‘NuStar’ in Cebu, the lifestyle brand ‘Grand Summit’ in Cebu and Pangasinan and the first Filipino-owned five-star hotel brand ‘Fili’ in Bridgetowne, Metro Manila.

RLC, through its subsidiary Robinsons Hotel and Resorts, operates 30 properties across 20 cities and municipalities, making it the largest and most diverse hotel group in the Philippines.

These developments will strengthen RHR’s position in the hospitality sector and enhance its reputation among global brands.

The investment also aims to drive long-term growth and improve guest experiences.

“Our growth is closely aligned with the Gokongwei Group’s commitment to offering the best hospitality options across all travel segments,” said Barun Jolly, senior vice president and business unit general manager of RHR.

“We are dedicated to delivering elevated luxury and branded stay experiences across the country,” said Jolly.

The Fili Hotel, which symbolizes Filipino excellence in hospitality, is located in Cebu’s NUSTAR Resort complex. The property has won the Best Hospitality Architectural Design award at the 18th Property Guru Asia Property Awards.

“Fili is a heartfelt project that celebrates Filipino hospitality while setting a new standard in international luxury,” Jolly said. The Fili Hotel in Bridgetowne, Metro Manila, will be built next to the Opus Mall and the iconic Victor statue.

The NuStar hotel will complete the NUSTAR Resort complex in Cebu. It will cater to local and international guests seeking personalized, world-class experiences.

 “Robinsons Hotels and Resorts will continue to elevate Filipino hospitality, setting new benchmarks in global excellence,” Jolly said.

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