R COFFEE: A NEW BLEND FOR A GREAT COFFEE EXPERIENCE
June 20, 2024 – Robinsons Hotels and Resorts is thrilled to announce the launch of its newest coffee blend, R Coffee, under the fitting tagline “It’s (ou)r coffee.” This signature blend is now available simultaneously across six Summit Hotel properties, enhancing the coffee experience for guests at Summit Hotel Greenhills, Grand Summit General Santos, Summit Ridge Tagaytay, Summit Hotel Galleria Cebu, Summit Hotel Naga, and Summit Hotel Tacloban.
R Coffee is a distinctive blend crafted with the unique promise of "Great Coffee Guaranteed." This blend combines 80% Arabica and 20% Robusta beans, roasted to a medium level to bring out the inherent qualities of each bean. Arabica beans contribute sweetness, a delicate aroma, and low acidity, while Robusta beans add boldness and chocolatey notes, creating a balanced and enjoyable cup.
How the Blend Was Created
The R Coffee blend is the result of meticulous sampling sessions involving hotel executives and guests. Weeks of tasting and refining were necessary to develop a taste profile that aligns with the preferences of both the brand and its customers.
Unique Characteristics and Taste Profile
The medium roast level of the R Coffee blend emphasizes the natural sweetness and delicate aroma of Arabica beans, along with the bold, chocolatey notes of Robusta. This results in a medium-bodied coffee with a smooth finish, less acidity, and a harmonious blend of sweet and savory notes.
Unlike many commercial coffee shops that often offer darker roasts or high-acidity, medium-light coffees, R Coffee caters to the typical Filipino palate. It offers strong, smooth coffee with a balanced aftertaste, making it a perfect choice for those who enjoy a robust yet refined cup.
R Coffee Promise
- Sustainably Sourced Beans: Composed of 20% Robusta, 70% Arabica (medium roast), and 10% Arabica.
- Affordable yet Hotel Standard Coffee Service
- Available for dine-in and to-go customers.
- Free Wi-Fi Access: Limited access for all customers.
The Cup
The bespoke cup design embodies the Filipino love for coffee, bridging rural and urban experiences. It features linear art depicting modern interpretations of Maria Clara and Ibarra, symbolizing travelers exploring the beauty of the Philippines. Every detail is crafted to connect with customers at each touchpoint.
The Coffee Cart
As the main carrier of RCoffee, the coffee cart caters to individual guests seeking a great coffee experience, as well as groups hosting meetings, events, and celebrations. Each cart's design is tailored to its location, showcasing local culture, landmarks and tourist attractions. Examples include the famous tuna of General Santos City and the iconic bridge in Tacloban, making each coffee moment a celebration of local culture and heritage.
Launch Event
Guests at the launch event were greeted with the inviting scent of freshly brewed coffee and given a special mug as part of the celebration. Assigned seating will ensure a comfortable experience for all attendees. The main program, "Promise vs No Promise," featured interactive discussions between guests and RHR representatives, highlighting the brand's commitment to quality and immersing into the essence of having meaningful conversations over coffee.
R Coffee is now ready to offer a memorable coffee experience to all guests for as low as Php120 at Summit Hotels. Join us in celebrating this exciting launch and enjoy a cup of R Coffee today.
For more information and reservations, please email reservations@summithotels.ph or contact 0998 888 7788.
About Robinsons Hotels and Resorts
Robinsons Hotels and Resorts, a subsidiary of Robinsons Land Corporation, is committed to providing exceptional hospitality experiences through its diverse portfolio of hotels and resorts across the Philippines. Each property under the Robinsons Hotels and Resorts umbrella offers unique experiences, top-notch amenities, and a commitment to customer satisfaction.
About Café Summit:
Café Summit is a value-for-money casual dining restaurant that offers a relaxing ambiance with contemporary, innovative, and sustainable cuisine delivered by a friendly and attentive team following a standard level of heartfelt service.
