Over the years, Robinsons Malls has been a strong supporter of sports development through its RAcademy, a mall-based program that nurtures talent in the arts, sports, and recreation. As a leading property developer, Robinsons Land Corporation (RLC) continues to champion sports and youth initiatives. It's fitting, then, that Robinsons Malls is proud to serve as an official venue partner for the 65th Palarong Pambansa, the Philippines' largest multi-sport event for student-athletes. Running until June 2, 2025, this milestone edition marks the event's triumphant return to Ilocos Norte after 57 years, bringing together over 15,000 delegates from 18 regional athletic associations, the National Academy of Sports, and Philippine Schools Overseas under the unifying theme "Nagkakaisang Kapuluan."

Till May 31, Robinsons Ilocos will pay host to  key events, including Dancesport and Pencak Silat,  highlighting the mall's role as a dynamic venue for emerging and culturally significant sports. This partnership reflects Robinsons Malls' broader commitment to youth and community development—a mission recently recognized when the company was awarded "Mall Sports Venue of the Year" by the Sports Turismo Alliance at the 6th Tourism Awards in Cebu held  last November 22, 2024.

Central to this mission is RMalls Academy, Robinsons Malls' flagship learning program. The program is free to the public and includes daily sports training in collaboration with local government units and key partners. Young athletes train in Taekwondo, Arnis, Combat Aikido, Table Tennis, Karatedo, Basketball, and Chess etc., with many earning accolades at regional and national competitions. Regular quarterly sports tournaments further hone talent and promote sportsmanship.

Robinsons Malls has redefined the role of the mall in the lives of Filipinos, evolving into a platform for wellness, recreation, and community engagement. By integrating sports and lifestyle into its spaces, the mall chain supports a more holistic, health-forward way of living.

"As a long-time advocate for youth empowerment, Robinsons Malls is honored to support this historic return of the Palarong Pambansa to Ilocos Norte," said Joel Lumanlan, VP of Operations and Marketing, Robinsons Malls. "We are proud to provide venues where young athletes can grow, compete, and pursue excellence."

As the 65th Palarong Pambansa takes place, Robinsons Malls strengthens its commitment to nation-building by transforming retail spaces into dynamic venues for sports, wellness, and community engagement. Beyond just retail, Robinsons Malls serve as platforms that nurture young talent, encourage an active lifestyle, and foster stronger, more connected communities, ultimately shaping a generation driven by purpose and potential.